Deep Green Design


Designing green is more than just making sure its made of a recyclable plastic or that the packaging doesn’t include polystyrene. Roche and WEEE compliance are a good start to any design brief but we have a few more tips to help you be design a deeper shade of green.

01 Design Quality Good The best products are those that last. Lasting a long time in itself isn’t any good unless we desire them. We need to feel the love [or jealousy if your mates have one]. The wave of throw away, single use, cheep and nasty things are more than a waste of resource, they blind us and dull our emotions toward the experience of using everyday products.

02 Make It More Useful This doesn’t mean make it more complex. Think about taking advantage of a natural or logical feature. This strategy inherently makes the product more desirable and more interesting. My favourite example of this is the Technipharm bloodless castrator. During our product research we found that many work gangs socialised together at the end of the day so incorporating a bottle opener in the handle at no extra cost to manufacture made a point of interest during purchase decision.

03 Reduce Material Variety Designing multiple parts of the same product using the same material makes recycling easier, molding more efficient, and more profitable for you the client. That’s always a good thing!

04 Limited Fasteners Making it a snap together and quick to assemble without tools helps reduce labour cost. This reduces the BOM [Bill Of Materials] and makes it quicker to get parts out the factory door, reducing costs on two fronts is doubly good for your bottom line.

05 Life After Death The Holy Grail of design. Products designed to have secondary uses after their primary function add inherent value to the product. It may fill the need of another purchased product. Designing green doesn’t mean you have to grow a beard while wearing socks and sandals, its good business sense. Green design saves you money, time and reduces waste.